Are you familiar with the concept of venture builders or venture studios?
In short, these are companies that act as co-founders and help startups in their 0 to 10 journey – from idea generation/validation to scaling — within a limited time period.
Favcy is one of these companies. In fact, one of the biggest venture builders in India!
Having built & co-founded 32 startups, owned $5 million AUM, with an angel investors’ network of 5000+, they believe in tech democracy and enable non-tech founders to build digital-first-businesses. Also, they enable founders to bootstrap their digital product, help save time, reduce wastage and provide them with the go-to-market strategies at breakneck speed.
Even though Favcy were doing good business wise, something was missing.
objective
Favcy’s social media presence & engagement, especially LinkedIn (because they are catering in a B2B space), wasn’t performing as well as it could have.
Therefore, Social Satan & Favcy collaborated and created a tailored and organic LinkedIn content marketing strategy to grow their:
keeping in mind their target audience — aspiring and first-time Indian startup founders.
problems-identified
solution
After thorough market research, competitor analysis & deeper understanding of the venture building ecosystem, the Satans came up with a streamlined, relevant-to-target-audience & organic yet efficient 120-days Linkedin content marketing strategy for Favcy. The Satans also made sure to utilise relevant content pillars & types of content compatible with niche target audiences.
Different content pillars and types of content included:
it takes at least 3 months (or 90 days) to get impactful, multifold results from organic content marketing, & staying consistent with posting schedules is the key.
outcome
In just 120 days of organic content marketing on LinkedIn, Favcy achieved:
