Brands, startups, and/or businesses in general mostly struggle to stay ahead of their competitors. But, what does ‘staying ahead of competitors’ actually mean here? It means that they struggle to consistently maintain better engagement, audience retention, and user traffic than their competitors.
“How can brands, startups, and/or businesses do that?” is the million dollar question. And, the answer is strategic content writing.
Dig into details with the Satans’, point-by-point, to understand how to compete effectively just with content writing that is compelling, relevant, resonates with (your business’) customers, and definitely fosters loyalty.
what is content writing?
As simple as this may sound, sometimes business owners forget the basics. Because:
- They get caught up in their day-to-day business hustles,
- They get trapped in a jargon-filled world of finances, marketing, trends, etc.,
- Or, like doom-scrolling affects people, they get affected by (and presumably like) what they see ‘in the moment’.
The list goes on. But let’s come back to the point – what is content writing?
Content writing is the act of writing on any given topic that involves researching, brainstorming, planning, writing, and editing multiple times to make the content tailored for the target audience (or niche).
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what are the benefits of content writing for businesses?
Content writing is one of the best & most economical ways to get what you truly desire for your brand, startup, and/or business through various digital & offline platforms.
As famously said by Pablo Picasso, “Learn the rules like a pro, so you can break them like an artist”, you must know the ins-and-outs of content writing (a powerful tool), so you can enhance the quality of content by breaking the norms like a true artist, and letting your content serve as the perfect (organic) medium between the products/services you offer & your customers.
To back this up, we have interesting stats for you!
Upwork conducted a survey in 2022 & freelance copywriting was ranked #1 – the most popular freelance job – with 19% of freelancers reporting that they worked as writers. Additionally, the Bureau of Labor Statistics (USA) projected a 4% increase in employment for writers and authors from 2021 to 2031.
Another research indicates that the global content writing services market is expected to grow at a compound annual growth rate of 5.50% from 2023 to 2030.
What does this mean?
The increasing demand of content writers implies that businesses are valuing content writing even more day-by-day; it means that it’s high time to hire good quality content writers (if not done already). Or, if you want to go further & get what you truly desire, act up and hire the Satans.
Phew! Now that our blogster has successfully made an indirect sales pitch, let’s dig in some more.
Well-written, precise, and SEO-friendly content can rapidly persuade and convert. “Content is fire, SEO is gasoline” — a cliche twist on what was originally quoted by Jay Baer, but this is absolutely true.
However, content writing is not limited to just these aspects; it can effectively tackle many challenges that might seem difficult to achieve. Like:
- Brand Recognition
“Just do it” — a simple 3-word phrase, yet when you hear or read it, you know which brand’s tagline it is.
Similarly, strategic content writing can help you create brand tone & voice that sticks in the minds of your niche, converts better quality customers, and ultimately retain the latter because they can’t get enough of you.
So, what’s stopping you? Why don’t you just do it — hire the Satans.
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- Search Engine Optimization
What’s the point of writing thousands of words for your business if nobody gets to see them?
If we struck a nerve, then you must understand that to achieve maximum visibility, it's essential to ensure that the content is SEO-friendly, unique, and compelling enough to secure rank #1 in SERPs. (Search Engine Results Page).
Tip from the Satans:
Updating website content every 6 months and analysing performance metrics can help refine content writing strategies for ongoing improvement and visibility.
- Reach new audience organically
Google, Instagram, LinkedIn & other social media platforms are designed to reach the masses, and not leveraging it could be a major missed opportunity for your brand, startup, and/or business.
Simple yet impactful content writing enhances visibility and attracts brand ambassadors. Not celebrities or paid influencers, but your loyal customers who will eventually share/repost your content across social media.
This ultimately amplifies your reach and captures diverse market segments, making effective content writing essential for success.
- Boost sales
Rule #1 of sales – focus on the customer. High-quality content can help you do this; not only persuade your niche but also significantly influence their decision-making. By creating content that resonates with customers and evokes a sense of urgency and quality, you can consistently boost your sales.
- Increase your ROI
Hiring a decent content writer costs around Rs. 3 lakhs per annum in India (Rs. 25,000 per month) and $60,000 per annum in the US ($5,000 per month) on an average. Whereas, hiring a full-fledged content media agency costs around Rs. 4.8 lakhs per annum in India (Rs. 40,000 per month) and $120,000 per annum in the US ($10,000 per month).
Not bad for an investment in your business, huh?
Therefore, content writing is one of the most cost-effective ways to build a strong online persona. By crafting compelling and action-driven content, you can get the outcome(s) you truly desire for your brand, startup, and/or business.
how to write high-quality content?
Hire Social Satan. End of the story.
